When the need for online content began to edge out the need for print media content, freelance writers had to adopt a whole new set of rules, like working for free. The trends in 2017 might not be that dramatic, but freelance writers have to keep up with all trends because they affect how freelancers do business. Learning more about them will help you keep ahead of competitors and have your best year yet.
Writers and Creative Professionals Won't Work for Free
It’s a tale as old as freelancing itself: a client expects the writer, artist, or other freelancer to work for free in exchange for “exposure” or the promise of paid work. Unscrupulous clients prey on inexperienced freelancers hoping to get free or inexpensive content.
One of the biggest and most important trends today is the decrease in the number of professional writers willing to work for less-than-professional rates. Because of freelancers’ unions and the added weight placed on quality content by Google and other search engines, brands are increasingly willing to pay creators for their work.
Multi-talented Professionals Are in Demand
The ability to write well will always be an asset. But both large and small brands are looking for writers who bring other skills in areas that naturally complement writing:
- Inbound marketing
- Social media, writing and strategy
- Marketing strategy
- WordPress skills, from design to creating and scheduling posts
- Case studies and white papers
- Web design skills
Having skills in some or all of these areas, freelance writers can offer more comprehensive services and value to their clients. Writers targeting small and mid-sized businesses see the most benefit from offering these additional services, because smaller clients often can’t afford to hire professionals in-house, but they need someone to do a variety of writing-related work.
Specialty and Niche Writers Are Even More in Demand
The need for quality content means that freelancers who specialize in niche industries and can
knowledgeably cover topics from an insider’s viewpoint have an edge when competing for work. From explaining cryptocurrency to de-mystifying the legal system, if you specialize in a niche, your work will be more in demand.
Pay by the Project Now Outstrips Pay by the Hour
Instead of charging by the hour, freelance writers are increasingly charging by the project. According to LinkedIn’s Profinder service, more than two thirds of all freelancers now demand “pay by the project,” and that number is expected to rise as freelancers offer additional services for clients.
Whether you’re interested in the rise of freelance unions or offering ancillary skills, providing clients with clearly written and error-free materials is essential. WordRake's text editing tools make it easier for freelance writers to produce the clear, concise work clients can’t resist. Start your free trial of WordRake today and see what this innovative solution can do for your career as a freelancer.
About the Author
Caroline Engle is WordRake’s Marketing Communications Specialist. She convinced WordRake to hire her as an intern after placing in editing competitions and writing a novel in a month. When she isn’t editing or writing copy, coordinating conference logistics, or helping improve WordRake’s functionality, she’s reading, going on ten-mile walks, or looking up flight prices. Connect with her on LinkedIn here.