Developing Your
LinkedIn Strategy

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Do you ever sense that an opportunity exists, but you just don’t know how to take advantage of it? For most lawyers, one unrealized opportunity is social media, particularly LinkedIn. Still, lawyers who try to seize the opportunity don’t reap the benefits because they treat LinkedIn as a valueless non-billable task. There’s no strategy—just nominal completion—so it’s bound to fail.

In Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals, authors Dennis Kennedy and Allison Shields demystify social media and show you how to strategically invest your time and reap the rewards. In chapter four, “Developing Your LinkedIn Strategy,” Dennis and Allison provide a framework for how to think about LinkedIn and develop a strategy that works for you. In this chapter, they help you explore:

  • What are you “hiring” LinkedIn to do for you?
  • How do you make yourself “discoverable” within your network?
  • How do you bring the real world into LinkedIn and LinkedIn into the real world?
  • How do you want to communicate with your network?

Download this chapter to get answers to these questions and more. With help from Dennis and Allison, you can craft the right approach based on who you are, where you are in your career, and what you want to accomplish.

Once you know your message, you can improve its delivery through rigorous editing. WordRake can help. WordRake is editing software for Microsoft Word and Outlook that will help you get to the point with one click. Download this chapter and try WordRake today!

Chapter reprinted with permission. Originally published in Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals, by Dennis Kennedy and Allison Shields. Copyright © 2019. Complete book available on Amazon.