As advocates continue to promote the benefits of communicating clearly, questions still arise about how to define plain language. What is plain language, and how do you know if your choices are plain enough? After defining plain language, I’d like to investigate whether jargon and technical language are compatible with plain language.

We talk about plain language a lot here at WordRake, and for good reason. Our software is specifically designed to make it easier to follow plain language laws. But what are plain language laws exactly? The nation’s leading expert, Professor Michael Blasie, agreed to give us a crash course in this important legislation.

It’s one thing to want to communicate clearly, but knowing how to do it is a different matter. The International Organization for Standardization (ISO) made it easier last month by releasing Plain Language standards. These standards supply a framework for governments and private entities to make their publications more accessible.

When you’re writing for work, it can be tempting to show off. Big words and elaborate details make us feel confident, certain that they make us seem smart and impressive. In reality, overly complex writing can make your work hard to understand, or worse, too much of a bother to read. Author and writing teacher Erin Lebacqz investigates what can go wrong when we write for ego rather than expression, and how to keep our words simple and clear.

Who must comply with plain language laws? Nearly everyone in business. According to Professor Michael Blasie, the leading expert on plain language laws, in addition to the federal government’s plain language laws, every state in the United States and Washington DC have plain language laws too. In an earlier article, we discussed federal plain language requirements; this article focuses on state laws that determine how private actors must write.

Terminology note: I’ll use the term “patients” to refer to people who have direct lived experience with a health condition and who receive services from the healthcare system. Different people may prefer different terms—like client, service user, and self-advocate, among others—depending on context.

Terminology note: I’ll use the term “patients” to refer to people who have direct lived experience with a health condition and who receive services from the healthcare system. Different people may prefer different terms—like client, service user, and self-advocate, among others—depending on context.

Terminology note: I’ll use the term “patients” to refer to people who have direct lived experience with a health condition and who receive services from the healthcare system. Different people may prefer different terms—like client, service user, and self-advocate, among others—depending on context.

Terminology note: I’ll use the term “patients” to refer to people who have direct lived experience with a health condition and who receive services from the healthcare system. Different people may prefer different terms—like client, service user, and self-advocate, among others—depending on context.

I was in Boise, Idaho yesterday and you know how conservative that state can be and we went out for a walk to get a coffee and it was a cold day and within a quarter hour I must  have seen 15 people with face piercings and green hair.

Confused? You’re not alone. The paragraph above is a mess. The language is straightforward, there aren’t any very long words, it’s written in the first person and it’s chatty. These are all hallmarks of writing in plain English, but… Did you understand it at first reading? Very unlikely. Apart from being badly punctuated, little thought has gone into how the information is presented. If ideas are jumbled and illogical, you’re in trouble.

K.I.S.S.

Spotting plain English in a corporate report can be like finding Waldo! It’s because people often fear they’ll look stupid by presenting complex ideas simply. But, making information accessible is smart. In fact, it’s the whole point of communication. If your reader will need a dictionary to get through the first paragraph, it’s time for a rethink. Plain English will be your ally.

Be a straight shooter. Follow the K.I.S.S. design principle: “Keep It Short and Simple” (or more bluntly, “Keep It Simple, Stupid!”). Albert Einstein was on to something when he said, “Everything should be as simple as possible but not one bit simpler.”

When we first meet someone, we ask ourselves, “Is this person friend or foe?” Our subconscious—or conscious—answer decides what follows. That’s why the legal profession must be so careful when dealing with the public. Legal language is too easily felt as the language of an enemy—an alienating Petri dish for mistrust.

Even if we’re winning at our job, know more than the average Joe, and are a member of an influential alma mater, clients and peers often judge us most by how well we write. In a nutshell—do they understand what we are saying? Success is a sure bet if we write well. Those skilled at unravelling verbiage, waffle, and corporate speak, who can relieve gobbledygook of its burden, cleave away self-importance, and medicate severity, are welcome in any team.

Addressing your reader and potential client’s problems entails lending a listening ear and showing genuine empathy. Every problem you encounter has a human and emotional aspect that requires a proper and sensitive approach. Whether it’s a contract dispute over the interpretation of a cessation of business clause, an excused performance under a force majeure clause, or responsibility for undelivered goods, each case is a legal question to you—but never forget that it’s an emotional issue for your client. These situations call for empathy. And that means you must connect with your clients on a more personal level to address their pain points.

In middle school, we memorized vocabulary lists to learn new words and build our reading comprehension. In high school, we memorized vocabulary lists to prepare for college entrance exams. In law school, we memorized legal terms for cold calls and final exams. Success at these tedious memorization exercises led to academic accolades and bragging rights. After years of indoctrination, it’s no surprise that we would believe that a large vocabulary would impress readers. But if you believe that, you’d be wrong.