The purpose of all business communication is to make a point—and convince others of its truth or value. This is true for written communication, including internal emails or legal briefs; and verbal communication, including formal speeches or department meetings.
But identifying your point is harder than it might seem. And that’s why so much business communication fails. In Get to the Point!, author and public speaking expert Joel Schwartzberg provides straightforward advice for identifying your point and selling it.
In this chapter, Joel:
- shows you how to distinguish between a point and a theme or a general topic
- provides a simple three-part test for confirming that your point is focused and valuable
- gives you two additional tips you can use to sharpen your point
Once you know your point, you can improve its delivery through rigorous editing. When you make editing for clarity and brevity a habit, you’ll be more persuasive and bring in more business. WordRake can help. WordRake is editing software for Microsoft Word and Outlook that will help you get to the point with one click. Download Joel’s chapter and try WordRake today!
Chapter reprinted with permission. Originally published in Get to the Point!, by Schwartzberg, Berrett-Koehler Publishers. Kindle Edition. Copyright © 2017.
