For lawyers who want to boost firm revenue, expand their client base, and build greater brand awareness, implementing proven marketing techniques can help achieve those results. But most lawyers haven’t studied marketing or had an opportunity to develop those skills.
There’s no shortage of general resources to help with marketing and business development strategies. But because the most effective marketing resources rely on case studies—and lawyers lack a marketing framework for applying out-of-context ideas—lawyers need marketing and business development books written for them.
Marketing and business development books written specifically by lawyers for lawyers are filled with anecdotes, guidance, and actionable lessons to help inspire and guide readers to achieve their marketing and sales objectives in a legal context. These books provide an added layer of industry know-how that general marketing books won’t.
We’ve rounded up eight highly recommended marketing and business development books written by lawyers that will elevate your law firm marketing efforts.
1. 50 Lessons for Women Lawyers - From Women Lawyers: Career and Life Lessons from 50 Successful Women Lawyers
by Nora Riva Bergman
Former attorney, law firm coach, and author Bergman collected anecdotes and lessons from 49 other women lawyers from a variety of practice areas. The contributors share practice advice covering leadership, career success, wellness, and personal branding. Download a free chapter from the book written by our VP of Strategy and Business Development, Ivy B. Grey, here. Find the book on Amazon.
2. The Power of a System: How to Build the Injury Law Practice of Your Dreams
by John Fisher
Fisher shares tried-and-true technical, managerial, and entrepreneurial methods to help you establish and grow a multi-million-dollar law firm. He shares secrets acquired from running his own successful personal injury law practice. Find the book on Amazon.
3. The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs
by Mitch Jackson
Southern California Top attorney Jackson shares his personal approach to doing business on social media, which has helped his law firm bring in million-dollar cases. The book also curates lessons from 47 top social media, business, and communication experts who share insight and real-world examples to help professionals grow their brands and businesses. Find the book on Amazon.
4. Quiet: The Power of Introverts in a World That Can't Stop Talking
by Susan Cain
If you’re an introvert and feel like you’re living in a world that favors extroverts, especially when it comes to marketing tactics, then you’ll want to give this book a read. Cain shares invaluable advice to help introverts better understand themselves and thrive. Find the book on Amazon.
5. Personal Branding in One Hour for Lawyers
by Katy Goshtasbi
Underlying any successful marketing effort is the presence of a strong personal brand. In this quick read, personal branding expert and experienced attorney Goshtasbi explains how you can stand out in a crowded market and achieve greater success in the legal profession by building a unique personal brand. Find the book on Amazon.
6. Lawyer Forward: Finding Your Place in the Future of Law
by Mike Whelan, Jr.
If traditional solo practice doesn’t interest you, then you’ll enjoy this inspiring personal narrative by attorney Whelan. Mike shares his thoughts on the future of legal practice and introduces the concept of the “Legal Supply Chain” to help lawyers find their place in the law, either as entrepreneurial solo practitioners or subject matter experts. Find the book on Amazon.
7. Law Office on a Laptop: How to Set Up Your Successful Mobile Law Practice
by Catherine Hodder and Kelly C. Sturmthal
Never has there been a more important time to have a mobile law practice that is responsive to clients’ needs wherever they are (and wherever the lawyer is!) Attorneys Hodder and Sturmthal share their insights on how to utilize the latest technologies and other resources to set up, market, and grow a flexible, mobile law practice. Find the book on Amazon.
8. Solo By Choice: How to Be the Lawyer You Always Wanted to Be
by Carolyn Elefant
Published in 2008, this book is an oldie but a goodie. Covering topics like setting up and growing a law practice, digital marketing, networking, and dealing with clients, Elefant provides a detailed roadmap for lawyers interested in hanging up their shingle. Find the book on Amazon.
The lawyer-authors mentioned in this article shared their expertise by writing books. If you’re considering creating written content like articles or blog posts to showcase your thought leadership and connect with your intended customer, then you’ll need editing software to help you present your expertise in a clear and persuasive way. Try WordRake by signing up for a 7-day free trial today.
Which book would you add to this list? Tweet us @wordrake with your recommendation.
About the Author
Nicole Abboud-Shayan is the Business Development Associate for WordRake. Prior to joining the team, Nicole practiced law for several years and then launched her own media and marketing company. Follow Nicole on Twitter @nicoleabboud or connect with her on LinkedIn.