Something feels off about your new robot co-worker—besides the fact that your co-worker is a robot. This robot produces grammatically correct text at lightning speed. The writing seems natural, not robotic. It’s impressive, but is this text good and should you adopt it as your own?
Continue readingIvy Grey
Recent Posts
Stop Fighting the Hypothetical: Using the Subjunctive Mood and Conditional Phrasing in Legal Writing
Lawyers encounter hypothetical scenarios and conditional situations daily, so they must consider what might happen or what could have happened. Two powerful tools help lawyers write about hypotheticals with precision and clarity: the subjunctive mood and conditional phrasing.
Continue readingIntensifiers are like vitamins— they’re meant to strengthen but become poisonous when you exceed the recommended dose. Let’s save you from your childhood writing (and chewable vitamin) mistakes.
Intensifiers are words or expressions designed to intensify the words around them, but often have the opposite effect. They are usually adjectives and adverbs, and they are particularly bad when used to modify absolute words. Common intensifiers include very, really, incredibly, and extremely.
Continue readingIn sales and marketing you’re advised not to talk past the point of the sale. That means when the buyer says yes, you stop trying to sell them. Continuing to talk may turn your yes into a no. This is also good advice for writing: Once you’ve made your point, stop.
Though much writing advice focuses on how to cut to the point, little advice discusses how to stop once you’ve reached it. Yet restraint will make your sentences powerful and your documents readable.
Continue readingAdmit it: You’re proud of your writing skills. They give you enviable power. You can wield English grammar and vocabulary like a sculptor’s chisel or a warrior’s axe. You’ve thrived in fields where your long, complex (but clear) sentences with lots of Latin syntax and vocabulary roots show your expertise. But what if, by setting these skills aside sometimes, you could make your writing even more powerful? What if you could have a greater effect on your audience by changing your writing style to better fit their needs? You can create more powerful and effective messages when you write in plain language. WordRake can help you achieve this transformation faster and more efficiently.
Continue readingWriters slow down their sentences with unnecessary words that delay the point. They may do this because middle school English teachers told them to use transitions; they read great 19th century writers renowned for languid and balanced sentences; or they’re trying to sound sophisticated by relying on industry clichés. Your readers won’t care why you write as you do—they will only care that they must read it. So do them a favor and cut the clutter.
Continue readingWho must comply with plain language laws? Nearly everyone in business. According to Professor Michael Blasie, the leading expert on plain language laws, in addition to the federal government’s plain language laws, every state in the United States and Washington DC have plain language laws too. In an earlier article, we discussed federal plain language requirements; this article focuses on state laws that determine how private actors must write.
Continue readingWriting in active voice is often cited as a core part of plain language. Though the idea seems simple, it becomes confusing when you see phrases like active voice and active verbs used interchangeably. In this article, we’ll clarify the difference and help you choose the right voice to communicate your ideas. The better your understanding of language, the better you’ll communicate with your audience—and that’s the goal of plain language!
Continue readingWriting in plain language helps you communicate with your audience. If that’s not enough incentive to write clearly and organize information logically, then consider this: Professionals throughout the United States and around the world are required to write in plain language.
Continue readingIf your organization cuts cost but doesn’t increase value, then you’re doing transformation wrong. This is a sign you’re adding complexity and processes that clients don’t want to pay for and your lawyers hate. But don’t give up. It is possible to ease burdens, elevate work, and satisfy clients simultaneously. The key is implementing improvements that increase value from the client’s perspective. To do so, it's time to move our focus from process to value. Take a holistic approach to workflow improvement by using the value stream framework.
Continue reading