An idea for a new project comes to you when you’re in the shower. Or you’re on the way home from work when you think of the perfect words to convince your executive team to fund your initiative.

Breakthrough insights and inspired ideas often appear when we’re far from our desks.

That’s no accident. It’s an artifact of the way that our brains work. In this post, we’ll look at how you can set up your brain to generate insights when you’re doing other things. (It’s like crowdsourcing within your own head. More on that below.)

When we first meet someone, we ask ourselves, “Is this person friend or foe?” Our subconscious—or conscious—answer decides what follows. That’s why the legal profession must be so careful when dealing with the public. Legal language is too easily felt as the language of an enemy—an alienating Petri dish for mistrust.

Even if we’re winning at our job, know more than the average Joe, and are a member of an influential alma mater, clients and peers often judge us most by how well we write. In a nutshell—do they understand what we are saying? Success is a sure bet if we write well. Those skilled at unravelling verbiage, waffle, and corporate speak, who can relieve gobbledygook of its burden, cleave away self-importance, and medicate severity, are welcome in any team.

Successful professional writing starts with clear thinking.

In the rush of deadlines and projects, it’s tempting to jump right in and knock something out. Faster is better, right? Instead, take a moment to set a course before you write.

This post offers a simple, four-question checklist to complete for every work-related project, whether a social media post, a legal brief, or an email to a client. Make it part of your writing process and you’ll find it makes the whole process faster, easier, and more successful.

If you confuse the words affect and effect, you’re not alone. These two words are some of the most commonly confused words in the English language! Because they sound alike, it can be even harder to keep them straight.

Let's Talk About Business Jargon

Business jargon, also known as business-speak or corporate jargon, is rampant in the workplace. While you may think you’re reinforcing your insider status or using a fun turn-of-phrase to efficiently make your point, you may be perpetuating harmful stereotypes and otherwise diminishing your message. So here’s the rule about how and when to use tacky jargon to improve your communication: Don’t use it.

Remote work makes effective communication more important than ever. One of the most common communication methods is email—yet email can be tricky to get right. We often stumble with tone, focus, clarity, and brevity. Since email is vital to business, we must get better at writing emails for our reader’s benefit. Only our readers determine whether we have succeeded.

Being busy does not mean you’re being productive. If you work long hours struggling to complete your to-do list each day, but you aren’t reaping the rewards of your work, then you may be busy—not productive.

Communication has always been important, perhaps no more important than today given people’s short attention spans. Business communication is no exception. While press releases and newspaper advertisements were commonly employed for announcements, launches, new hires, and marketing advertisements, now businesses and individuals have numerous alternative platforms to disseminate ideas in writing and help attract clients. Platforms like blogs, websites, online journals, and social media have become indispensable for attracting clients and increasing revenue.

“Trust me, I’m an expert.”

That declaration doesn’t get you far in today’s divided world, where many voices compete for attention and influence.

How can you write with authority and earn readers’ trust without falling back on the old “I’m an expert” line? It depends on who you are writing for.