Plain language isn't all about word choice and sentence structure: it's also about design. Where does information sit on a page or website? Are your graphics adding information and function, or just clutter? Information designers and plain language experts like Annie Burger are constantly thinking about how to make important content accessible and usable. She shares her experience with creating clear content with us  for International Plain Language Day.

What is your role and how is it connected to plain language?

I am an information designer and a plain language practitioner at Hey Plain Jane. Basically, we help create clear communication and use any means to achieve that, including words and visuals. I am also a postdoctoral fellow at Stellenbosch University in South Africa. In my research I focus on plain language and how it is experienced in the real world.

We've all run into technical instructions for a product that flew way over our heads. This is annoying when it's something for fun, but when it comes to things like medication and medical devices, those confusing documents can be life threatening. That's why scientists like Kathy Walsh and her company Quality Systems Now work with the companies producing these products to make their information as clear as possible. Kathy shares the importance of plain writing in the sciences in her Q&A for International Plain Language Day.

What is your role and how is it connected to plain language?

I am the founder and Managing Director of Quality Systems Now (QSN), an Australian consulting company that helps pharmaceutical and medical device companies gain or maintain compliance accreditations or meet the manufacturing quality expectations required to make therapeutic goods.

If you've never specifically written in plain language before, it can be difficult to know where to start. Most of us were taught that big words and complex sentences would make us sound smart and trustworthy. Once you realize that your work gains more credence when you write for your audience's needs, it can be hard to break the highfalutin habit. Fortunately, professional writing coach Leslie O'Flahavan has some concrete advice for how to communicate clearly.

What is your role and how is it connected to plain language?

For 27 years, I’ve been the owner of E-WRITE, a writing training consultancy. My mission is to help people write well at work, and plain language provides the framework. I help people understand their relationship with their readers and develop writing skills, so they can meet readers’ needs.

What do you do if you work for the government and need to learn how to communicate clearly and concisely with the public? You go to the annual Communication School, organized by Education Director Michael Hughes of the National Association of Government Communicators! Having dedicated his life's work to honest, direct communication, Michael takes time to share his experiences in this International Plain Language Day interview.

What is your role and how is it connected to plain language?

I am the Education Director with the National Association of Government Communicators (NAGC). In my role, I organize and plan our association’s annual Communication School, where hundreds of professionals in the fields of public affairs, media relations, internal communications and external government affairs come together to network and learn best practices on how to effectively speak, write, and deliver information.

Even with 20 years of writing, reporting, and government communications experience under her belt, National Association of Government Communicators (NAGC) President-Elect Leslie Gervasio finds legalese difficult to understand. Since the average American reads at a middle school level, Leslie knows how important it is to produce clear, readable public facing documents, and shared her thoughts with us for International Plain Language Day.

What is your role, and how is it connected to plain language?

I am a senior public engagement specialist who collaborates with state and local government clients in the transportation industry. My primary goal is to educate elected officials and the public about complex transportation projects that affect their communities and explain why they are important. Transportation is sometimes challenging to write about (who understands what an accelerated bridge construction project is, for example?!), so writing in plain language can limit frustrations and boost credibility.

Giving and receiving feedback on our writing is as much emotional work as it is intellectual. Writing is a process of opening one’s thoughts to examination and critique by whoever reads it, and whether we are deeply invested in the topic or creating a routine work report, it’s an exercise in vulnerability. Author and writing teacher Erin Lebacqz describes the editing and feedback process, and what we can do to be better at giving and receiving recommendations.

“Documents in our agency literally go through six rounds of edits!”

“My supervisor redlines my writing, but it feels like her comments are just based on personal style or preference!”

“I’ll submit a draft, and my direct supervisor will say he wants it one way, while the next level supervisor will say she wants it an entirely different way!”

Everyone needs access to certain information from their governments and service providers. Those tasked with creating those documents have a responsibility to use language that their citizens and customers can understand. Plain language consultant Fraser Buffini points out the importance of clear communication: if you don't know what a set of instructions mean, you're not going to follow them. He shares his strategies for making sure folks can access their rights and fulfill their responsibilities in the interview below.

What is your role and how is it connected to plain language?

I run The Clear Writing Lab, my little online consultancy where I work on commercial plain language projects. I mainly work with international organizations like the EU and the UN, but enjoy working on legal projects too. I also spend a lot of my time as a Plain Language Consultant for Write Ltd. They have done so much to advocate for the plain language movement – and they essentially pioneered plain language as a commercial product. It’s such a joy to work with them. I get to work with a large team of plain language experts on a big mix of projects, and they all have seriously deep knowledge. Because plain language is such a new and evolving industry, it’s hard to find someone experienced to bounce ideas off and to talk with about what works and what doesn’t. Being able to have that sort of exchange at places like Write is crucial for the collective health of the industry.

Diplomacy requires clear communication, and empathy for the needs of allies and strangers alike. Jeremy Lang has spent his career cultivating that sense of connection and use of plain language communication as a diplomat, a plain language consultant, and an educator. He shares his insights on the importance of considering others' needs whenever you have information to share.

What is your role and how is it connected to plain language?

I am the lead on non-formal education in the British Council in the Wider Europe region, which spans a number of countries east of the EU. I also still teach a little English and work with a friend in running a clear language consultancy. My British Council role isn’t directly connected to plain language, but I believe that using plain language is critically important in all that I do.

You can write your documents in short sentences with small words, and they may still not qualify as "plain language." As Center for Plain Language board member Casey Mank explains, plain language is about usability as much as readability. Learn more below as Casey describes what makes a document successful, and how to integrate plain language into your own writing and design.

What is your role and how is it connected to plain language?

I serve on the board of directors at the Center for Plain Language. We are a nonprofit that helps government agencies and businesses write clearly. I’m currently serving my second term on the board and have previously been the Head Judge for the Center’s annual ClearMark Awards. The ClearMarks recognize the very best Plain Language work across industries and in 3 languages.

There are many approaches to plain language, but one central goal: clear communication. Professor Joe Kimble was introduced to the basics of editing legal writing for plain language from a 1970's book and was hooked. Professor Kimble does not use editing software—he prefers direct human feedback for his own writing. In any case, we share something important: a passion for serving readers and consumers through clear communication.

You’ve spent most of your career teaching legal writing. What brought you to this field?

I tell this story in Part 1 of Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law. It never occurred to me during law school that anything was wrong with legal writing. And I was an English-lit major in college. Then in the mid-70s (ages ago), I was working on drafting court rules for the Michigan Supreme Court. I had no training for this during law school, so I went to the law library and discovered Reed Dickerson’s Fundamentals of Legal Drafting. I noticed several pages with a list of words and phrases on the left side under the heading “Instead of.” Then on the right side were the plainer, simpler equivalents. It finally started to dawn on me. Why pursuant to instead of under? Why prior to instead of before? And so on. I soon became a convert, although my education was just beginning.