Writing with Brevity Webinar

Part 2


Everything you write competes for your reader’s attention with a daily onslaught of text and content. To cut through the clutter, choose brevity. Make it easy for people to get what they need without weighing them down with extra words.

Brevity doesn’t come naturally to most of us, but you can make it a regular part of your writing process. In this two-part video series, Erin Lebacqz and Anne Janzer show you why and how to do that.

Learning Objectives

Brevity - Part Two covers strategies and exercises for keeping your writing brief, including:

  • The Now/Later/Never technique for deciding what to include
  • How to front-load the meaning in sentences to catch the reader’s attention
  • How to shorten sentences with powerful verbs

HubSpot Video


Erin Lebacqz takes the lead in this webinar. She says she is excited to participate in this series: 

"Creating this series with WordRake excites me, because by partnering with WordRake, business writers can better meet their goals. We use writing to both inform and connect, and WordRake helps with both goals by identifying words and phrases that clearly inform and that aid in trust-building and connection. By using the strategies in the series, and then layering on editing with WordRake, writers can create emails and other writing they feel proud of."

For more practical advice on how you can improve your business writing, check out Strategies for Eliminating Wordiness.

Editorial feedback and a commitment to clarity shouldn’t be reserved for major projects and long documents. All business communication can be improved—no matter how short or routine. Software like WordRake will help any writer reconsider jargon and wordiness. Simply seeing each suggested edit on your screen will raise questions and promote deeper thinking. Now, every writer in your organization can benefit from a sophisticated editor with deep knowledge. With WordRake, editing advice is always available at the push of a button. Try WordRake for better writing in Microsoft Word and Outlook.

FREE Trial    Try WordRake for 7 days free  

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Erin Lebacqz 2023 Circle


About Erin Lebacqz

Erin Lebacqz created the High-Value Writing program to help business writers develop more clarity and confidence in their writing. Her book, High-Value Writing: Real Strategies for Real-World Writing, is based on conversations with thousands of writers around the world, and provides down-to-earth strategies and examples. Erin has been teaching writing for 25 years, both in the United States and internationally.

Anne Janzer 2023 Circle


About Anne Janzer

Anne Janzer is a nonfiction book coach and the author of multiple award-winning books on writing, including The Writer’s Process and Writing to Be Understood. She is fascinated by the science and mystery of writing, and is always searching for clues to better communication. Find her books and blog posts at AnneJanzer.com.